A fresh look for Mox Skincare: Introducing Simon Rex as co‑founder
At AFL Development, our collaboration with Mox Skincare has been an exciting journey. Having worked together on their previous website redesign, we were honored to partner again. This redesign marks a new chapter for Mox as they welcome Simon Rex as their new co‑founder and continue to push boundaries in men’s skincare.
Mox’s mission has always been to redefine self‑care for men. By breaking down outdated taboos and connecting skincare to confidence, mental well‑being, and inclusivity, they fulfill that mission. This new chapter, powered by Simon Rex’s vibrant energy and authenticity, strengthens their ability to spread this message.
A website built for growth
As a Shopify‑based store, Mox Skincare needed to keep pace with their growth and evolving vision. The redesign is focused on both aesthetic appeal and robust functionality. Some of the key improvements include:
- new custom Shopify theme with custom templates for pages, products, and collections, to showcase Mox’s offerings in unique and engaging ways
- new functionalities that include improved navigation, flexible content sections and features designed to elevate the user experience
- optimized code, by avoiding usage of bloated scripts and eliminating unnecessary complexities we achieved faster load times and smoother interactions, significantly improving performance
- enhanced product pages with additional content, to make it easier for customers to use and enjoy Mox products
- technical and on‑page SEO, which results in enhanced search engine visibility
Another reason for the redesign of the webshop was to showcase Mox’s latest product updates. The launch coincides with new product packaging and launch of new product bundles.
A collaboration for success
Our ongoing partnership with Mox Skincare is a testament to the value of long‑term collaboration. By aligning their mission with cutting‑edge Shopify functionality, we’ve created a platform that empowers Mox to grow and make a difference.
We’re thrilled to see how Mox, now with Simon Rex as a co‑founder, continues to reshape the conversation around men’s skincare. Explore their updated website and innovative products at moxskincare.com.
